In Spring 2017 – roughly eleven years after the first edition of the IAB-Forum appeared – the magazine which had appeared in printed form up till then was converted into a modern online magazine. The advantages for our readers are obvious: information is more up-to-date; there is quicker worldwide access to content free of charge; also an additional multimedia option in the form of videos, audios or interactive graphics; as well as links to further IAB publications.

In providing the online magazine, we will continue to offer you scientifically sound, quality assured and carefully edited articles from the entire range of IAB’s research – and in a language which is also comprehensible to practitioners. Along with this, we will continue to provide focal issues on topics of particular relevance – in the form of series or thematic dossiers. This will be rounded off by interviews, portraits of individual people, conference reports, videos and information on important new publications.

We would be most pleased to receive inquiries, criticism and suggestions. Just send us an email (

We wish you interesting reading!

The Editorial Team

P.S. And here you can access earlier editions of the IAB-Forum.